Determine
exactly what you are providing. Do you provide a service, a
product? Let your viewers know what it is you do and how you can
help them.
What do you want your
users to do? It's easy to lose sight of what is it your trying to
communicate. Telling them up front is a very helpful way to keep
you on track and making sure your viewers know what it is you have
or do that they might be interested in.
Have you ever watched
one of the those commercials on television or gone to a web site
that was really nice, but when you were done you had no idea what
they were try to say...but it was REALLY nice! Don't waste your
viewers time or your own.
Being specific will
help you organize the layout of the site, as well as keep you
focused on the reason for the site.
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